THE FARMER MIDDLEBROOKS STRATEGY

Consumer Focus
Our company's strategic vision is driven by the evolving and diverse tastes of the consumer. We are focused on anticipating those tastes and building consumer loyalty as we create and deliver high-quality services and products that satisfy consumers around the world.

Cultural Diversity
We embrace and support cultural diversity as well as the different forms of cultural expression. We value the variety of our phenomenal content, which acknowledges both our heritage and the world's cultural diversity, and we relentlessly work to provide competitively superior services to local markets.

Value Creation
It is important that we deliver consistent revenue and earnings growth, in order to ensure that our investors reap a significant return on investment and create value within the company and its brands. Our objective is to outperform ourselves, which in turn will ensure that we dominate our competitors. We accomplish this by building upon our historical strengths, and our dedication to quality in all that we do. Our employees, contractors, affiliates and licensees must be allowed to share in this value creation through appropriate programs.

Creativity
We challenge our staff and artistic talent to expand and develop their imagination and initiative. We have the highest regard for individual expression and creative freedom. These are important qualities that reflect our enterprising spirit and drive our continued innovation and growth.

Family
Leveraging our collective talents and skills is the best tool for developing the creativity and responsiveness consumers deserve. Everyone involved with The Farmer Middlebrooks Company is family and we work together and communicate openly and directly throughout our company in order to maximize our efforts and results as one team.

Ethics
We all observe strict ethical standards: we act with integrity in all situations, respect the law, maintain harmonious and respectful relations with others, protect confidentiality, place professional ethics above consideration of financial performance, protect the company's property and resources and respect the environment. Honoring these ethical standards is a condition for being a part of The Farmer Middlebrooks Company.

Social Responsibility
The Farmer Middlebrooks Company is committed to serving the public interest by using our unique talents and resources to enrich people's lives and strengthen communities around the world. For us, the measure of achievement goes beyond the bottom line. To succeed, we must provide the highest quality products and services, act with integrity and contribute to the common good. These responsibilities are the essence of corporate citizenship in the 21st Century-and our resolve to meet them will shape everything we do.

In our philanthropic efforts, we will focus our attention on the areas where our expertise can have the greatest impact. In our corporate life and culture, we will promote an ethic of volunteerism and civic engagement. In our role as a leader in our industries, we will work to address critical questions of public policy to ensure that everyone can share in the benefits of the new Information Age as our world leaves behind the Industrial Age.

At The Farmer Middlebrooks Company, our business plan will be based on adding value to people's lives. As a company and as individuals, we will act on our shared responsibility to give something back and on the knowledge that we can make a difference.